Buyers today are not the same as 5 years ago.
Are you?

Inside-Out Selling

Between changes in consumer behavior and information overload in the digital era, our buyers are different, and we need to be different.

Sellers today need an updated approach to connect on a deeper level and bring a new kind of value.

Our happy clients

Markets will always have problems to solve, but...

The real problem in the current market is that we focus on ‘metrics’ more than the ‘mindsets’ that lead to the behavioral changes we need to create real results.

The truth is a single mental shift can activate measurable change.

When we optimize mindset, we automatically optimize metrics as a result. Which means in this season of sales, we need to adopt “Inside-Out Selling” – a multi-step method that helps sellers develop unshakeable clarity, tools to break free from the internal and external limits we don’t realize we have, while learning what motivates modern buyers and drives them to action.

In this fresh, science-backed learning experience...

Join Mental Performance Experts and Award-Winning Sales Leaders, Collin Henderson and Henna Pryor, to learn:

The Mindset of the Modern Seller

Evidence-based, actionable methods for mastering your own mindset as a seller in a fast-changing market. Generative AI and technology are changing the game, and our mindsets and habits need to change with it.

The Mindset of Your Modern Buyer

Concrete strategies for leveraging the current mindset of your buyer and using the specific language and approaches that resonate today.

The New Keys to Drive Influence and Action

Not only will you leave primed to close more deals, earn more repeat business, and increase prospect loyalty, but you’ll walk away with specific mindset tools and strategies to be happier, less stressed, and more resilient to creating change in your own life.

Available in multiple learning formats:

Inside-Out Selling Standalone Keynote (60-75 minutes)
Keynote + 2 Hour Workshop
Keynote + 2 Hour Workshop + 6 month follow-up pull through sessions


"The most important tool we have - our minds."

“Most sales training focuses on craft – but Collin and Henna transformed the way we use the most important tool we have in our selling toolkitour minds. My team walked away with actionable strategies to incorporate mindset training into their daily lives and new approaches for how to understand the modern mindsets of our customers.

Beyond being experts in their fields, both speakers are authentic, fun, and crowd-pleasers from beginning to end — so much so that we brought them back again for another round!

Danny Minor, President, Allegiance Staffing


"An absolute must for people in sales."

“The training that Henna and Collin provided was so applicable for our sales group that many of our employees found themselves rewatching the recorded version just to make sure they didn’t miss any of the valuable content that was provided. The material was so easy to understand and our employees were able to implement all of the tools immediately. This is an absolute must for people in sales!”

Chris Johnston, President, First Continental Mortgage

About Us

Henna Pryor

Henna Pryor, PCC is a highly sought after Workplace Performance Expert and an award-winning 2x TEDx and global keynote speaker, facilitator, and ICF-Certified Executive Coach. Her clients call her their “secret weapon for impossible change,” an honor she wears proudly. She’s known for her science-backed approach to improving the performance, habits, and actions of hungry high achievers – in her fun, no-nonsense, no jargon way – to move them from their first level of success to their next one.

With two decades as a top sales leader, she now brings her expertise to a variety of global organizations including Google, Workday, FIS Global, and Johnson & Johnson, as well as top TV, podcast, and print media including Forbes, NBC, Washington Post, Fast Company, and more. She’s recognized as a SUCCESS Magazine Woman of Influence, and her best-selling book, Good Awkward, was endorsed by NFL Quarterback Russell Wilson and former HBR Editor Karen Dillon, and was named a Kirkus Reviews’ Best Book of 2023.

Collin Henderson

Collin Henderson is the founder and CEO of Master Your Mindset, LLC, a leader in the field of mental conditioning. Collin left his corporate role as a number one ranked medical sales professional and national sales trainer to now be considered by many, including acclaimed broadcaster, Jim Rome, “One of the best mindset coaches in the industry.” Collin has written nine books and his Master Your Mindset Podcast has hundreds of thousands of downloads worldwide. Collin personally trains corporate executives, sales leaders, and professional athletes looking to get that mental edge.

Collin’s innovative trainings on mindset, culture, and sales psychology have been utilized by some of the world’s best organizations including: Nike, Zillow, Stryker, GSK, Alaska Airlines, Microsoft, Salesforce, Nissan, and Amazon. Collin is also the Director of Mental Conditioning with the UCLA Women’s Basketball team.

Ready to reserve your date? Have questions?

Reach out anytime to schedule a strategy call. We’ll be back in touch with you as soon as possible.

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